If you empower your customers to do something great, they’ll be excited and proud to take action for your brand. As Dan Holm and Ken Bott of Outback Steakhouse explain, that’s exactly what happened with Dave — one of Outback’s super fans. According to Dan and Ken, every single customer interaction counts, which is how…
Videos
Video: How Dow Chemical got their scientists to spread word of mouth
You already have a remarkable story to tell. You probably have experts on staff with incredible knowledge, amazing stories, and ideas to share. Your job is to make it easy for them to do it. If you can pull it off, you’ll have these fantastic sources of great, sharable, inspiring content worth talking about. At…
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Video: How Food Network served a word of mouth feast for Thanksgiving
Invite everyone (fans, partners, and even competitors) to your word of mouth conversation and something amazing happens: The conversation becomes much more interesting, robust, and buzzworthy. That’s what Social Media Director Kate Gold and Online Editor Sarah De Heer of Food Network learned from their word of mouth campaign called “The Communal Table.” They brought…
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Video: Mike Faith explains how Headsets.com took risks that got people talking
Boring stuff doesn’t start conversations. But risky, unexpected, and surprising? Now we’re talking. If it pushes the edge, it could be great word of mouth marketing. What wacky stunt have you been too afraid to try? Is it unique, repeatable, or topical? Would it have more people laughing than shaking their heads? In the video…
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Video: How U.S. Cellular creates incredible local relationships
Great relationships start great word of mouth. A good mindset for that? Try treating your customers like neighbors. That’s what U.S. Cellular’s Sharif Renno did, and the result was a 22% increase in sales. Customers in Milwaukee loved Sharif, the brand, and each other. This renegade store manager had started a real following and was…
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Video: How to deal with negative word of mouth
Edelman PR’s President, Rick Murray, teaches you how to turn around negative buzz and defend your reputation.
Video: How Boeing makes fans a part of the family, presented by Todd Blecher
Making your fans feel like they are a part of a family gives them something to talk about. But, how do you help your fans feel like they are a part of something larger? In the video below, Boeing’s Todd Blecher explains how they’re able to do it by finding ways to show fans and…
