newsletter

3-Minute WOM Lesson: How to get great testimonials in 15 minutes

[Welcome back to the Word of Mouth Marketing newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great testimonials are fantastic sales tools that shouldn’t take more than a few minutes to collect. Three ideas on how to do…

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3-Minute WOM Lesson: How to keep your word of mouth simple

[Welcome back to the Word of Mouth Marketing newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Just because a fan isn’t ready to go door-to-door for your cause doesn’t mean they don’t want to talk about you. You…

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3-Minute WOM Lesson: How to get your fans to take action

[Welcome back to the Word of Mouth Marketing newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] A large fan base is nice, but it’s when you get them to take action that it really pays off. Here’s how:…

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3-Minute WOM Lesson: How to stay in touch with fans

Having permission to consistently communicate with fans is key to long-term word of mouth. Three opportunities to do it: 1> Email 2> Communities 3> Events 1> Email Nothing beats a list of email subscribers that have given you permission to regularly contact them. The best word of mouth marketers build their email lists by consistently…

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3-Minute WOM Lesson: 3 common problems facing word of mouth marketers

[Welcome back to the Word of Mouth Marketing newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great word of mouth is the result of hard work and the ability to overcome these common problems: 1> The matchbook problem…

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3-Minute WOM Lesson: 3 ways to measure your word of mouth

[Welcome back to the Word of Mouth Marketing newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] A fundamental component to any great word of mouth program is the ability to track it. And while there are some great…

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3-Minute WOM Lesson: 3 things to know about negative word of mouth

[Welcome back to the Word of Mouth Marketing newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Is a fear of negative word of mouth holding you back? While we can’t tell you how to avoid it altogether, here…

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3-Minute WOM Lesson: How to create your word of mouth marketing plan

[Welcome back to the Word of Mouth Marketing newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] In this issue, our Social Media Business Council Chief Evangelist, Bob Pearson, shares his tips for creating your word of mouth marketing…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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