newsletter

Go the extra mile to make word of mouth easy

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth is lazy. Your talkers aren’t going to work hard to spread the word about you. That’s why it’s your job to…

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3 word of mouth tips for schools

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Schools and word of mouth marketing go hand-in-hand. Small budgets, plenty of talkers, a buzzworthy topic — everything you need for a great word…

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Daring word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] As a marketer, you have a choice: Go with what’s safe and get lost in the noise, or do something daring and start conversations….

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3 simple ways to make what you’re already doing remarkable

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth marketing doesn’t always require an overhaul. Sometimes it’s just small tweaks to what you’re already doing that turn a regular company…

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3 reasons to be generous

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Generosity is one of those signs of a customer-centered company. Generous businesses do more than what’s expected to turn a customer into a fan….

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3 types of talkers and what to give them

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] You have a variety of talkers. They’re your biggest fans and the people who can’t stop talking about you — but they’re also the…

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3 ways to use competition to start word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] A little competition, whether it’s between your customers or your actual competition, is a great way to start conversations. Here are three ways to…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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