newsletter

How to use loyalty (and disloyalty) cards to earn word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] The loyalty card is a word of mouth tool that’s been around for a while. Almost every grocery store, coffee shop, and gas station…

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How to earn word of mouth by helping them make friends

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Friends are an essential part of word of mouth marketing. If someone loves your stuff, who are they going to tell about it? More…

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Word of mouth details you almost missed

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] If you read our newsletter, you know that we’re big on details. Carefully thought out details start conversations because they can be surprising, they…

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3 word of mouth lessons from a bar

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Believe it or not, a coffee shop that also sells artisanal liquor and local beer in a rustic setting with live music is not…

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3 word of mouth situations when the customer is definitely right

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] “The customer is always right” is a tricky phrase. The heart of it, unflinching customer service, is well meaning — but frankly, sometimes your…

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Go the extra mile to make word of mouth easy

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth is lazy. Your talkers aren’t going to work hard to spread the word about you. That’s why it’s your job to…

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3 word of mouth tips for schools

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Schools and word of mouth marketing go hand-in-hand. Small budgets, plenty of talkers, a buzzworthy topic — everything you need for a great word…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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