newsletter

4 tips for a great customer feedback form

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Feedback forms are the unsung heroes of word of mouth. They’re one of the best ways your customers can tell you how to make…

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How a small franchise competes with bigger competitors using word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] It’s hard for a small, specialty store like The Tile Shop to compete with huge retailers like The Home Depot or Lowe’s. But while…

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3 word of mouth lessons from the grocery store

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] As a supermarket, it’s hard to stand out when your competitors are on every other corner. But with a little creativity, these companies are…

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3 things that carry word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Your most memorable mission statement, your fanciest technology, and your nicest customer service rep may be worth talking about, but they need something to…

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How small details earn big fans

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Attention to detail is a competitive edge for some of the most beloved companies in the world. It’s why the folks at Disney World…

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3 ways to help your employees thrill customers

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] It’s one thing to teach your employees to do their jobs well — it’s another thing to give them the tools to thrill your…

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Be there when they need you most

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] For a buzzworthy company, step one isn’t providing great customer service — step one is providing blow-their-minds customer service. One way to do it…

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Who are your talkers?

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] All great word of mouth projects start with a focus on talkers — the people actually spreading the conversations. If you don’t have them,…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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