Case Studies
Blog, Case Studies, Videos April 12, 2013

Video: How “Don’t Mess With Texas” became one of the most talked about ad campaigns of all time

By

In 1985, Texans were paying millions for litter cleanup along highways, and the cost was getting bigger every year. The nation as a whole was facing a similar issue and putting out public service announcements, like the crying Native American and “Give a hoot, don’t pollute.” But according to Tim McClure, co-founder of ad agency…

Read More 1 Comment
Blog, Case Studies, Videos March 29, 2013

Video: How Raytheon got people talking about one of their top secret events

By

Sometimes the people that will talk about you the most aren’t the ones buying your stuff, but they’re still great advocates for your brand. These people are called your talkers and for Raytheon, they’re people like military families, veterans, aviation enthusiasts, and staffers — not the military generals actually signing the contract. That’s why, when…

Read More Comments Off
Blog, Case Studies, Videos March 22, 2013

Video: What General Mills looks for in community managers

By

General Mills understands that people are passionate about food. So passionate, in fact, that they needed someone more connected, more opinionated, and more loyal than the agencies who were running their social media platforms. They also knew they were missing an opportunity to actually learn from the people who were talking to them and about…

Read More 1 Comment
Blog, Case Studies, Videos March 15, 2013

Video: How Life Technologies encouraged employees to engage in online word of mouth

By

Just because an employee isn’t on your social media team doesn’t mean he or she can’t participate and add value to your online conversations. But many of them hesitate to take part because they’re afraid of doing it wrong. Instead of missing out on this great resource, why not give them the training and the…

Read More Comments Off
Blog, Case Studies, Videos March 1, 2013

Video: How ARIA got more word of mouth out of their traditional advertising

By

You’re probably already doing some pretty cool stuff with your traditional advertising. But it’s rare that these one-off campaigns in commercials and magazine ads start sustainable conversations. To get people talking about how MGM Resorts’ ARIA was a must-see in Las Vegas, they used social media to expand on the unique stories a magazine spread…

Read More Comments Off
Blog, Case Studies, Videos February 15, 2013

Video: How Mattel got fans voting for Barbie for president without traditional advertising

By

As a celebrity, Barbie has to stay culturally relevant. As an icon, she has to represent girls doing amazing things. That’s why it seemed natural that she would run for president last year. But to make this one-off campaign into continually engaging content, Mattel turned to social media. Social Media Managers Travis Harding and Jessica…

Read More 1 Comment
Blog, Case Studies, Videos February 8, 2013

Video: How Kaiser Permanente started amazing word of mouth with video content

By

If you want to show people how awesome you are instead of just telling them, you might give them a demonstration or a sample to take home. Unfortunately for Kaiser Permanente, you can’t sample healthcare. They had to find another approach to demonstrate their service in a compelling, honest way. That’s when Kaiser Permanente’s Director…

Read More Comments Off
Blog, Case Studies, Videos February 1, 2013

Video: How Microsoft makes everyday stuff and big announcements worth talking about

By

Sure, big exciting news is a reliable way to get people talking. But what about the everyday stuff? This is what separates one-off campaigns from truly remarkable and engaged communities. According to Microsoft’s Rob Wolf and Jessica Jensen, brands that do this well are self-aware, they sweat the details of every interaction, and they encourage…

Read More Comments Off
Featured Downloads
Blog May 24, 2013

Free Download: 9 Things to Share That Start Conversations

By WordofMouth.org Editor

If you want people to spread word of mouth, you have to make your message portable. But even if your…

Read More
Blog May 10, 2013

Three Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More
Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More
Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More
Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More