Books

Excerpt from “Can’t Buy Me Like”

Authors Bob Garfield and Doug Levy share practical advice on how to earn trust from your customers.

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Free download: Chapter from “APE” by Guy Kawasaki and Shawn Welch

After writing ten books and experiencing a huge disappointment from one of his publishers, New York Times bestselling author Guy Kawasaki was ready to take things into his own hands — and then show everyone how he did it. With tech developer and co-author Shawn Welch, Guy explains the art of self-publishing in APE: Author,…

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The origins of online word of mouth: Part 2

Dave Evans is the VP of Social Strategy for Lithium Technologies and author of the best selling book “Social Media Marketing: An Hour a Day.” This blog post is part two of an excerpt adapted from his book. Read part one here. Ironically, it’s when the advertising and marketing is low-key or absolutely quiet that…

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The origins of online word of mouth: Part 1

Dave Evans is the VP of Social Strategy for Lithium Technologies and author of the best selling book “Social Media Marketing: An Hour a Day.” This blog post is part one of an excerpt adapted from his book. Early online word of mouth Perhaps in one direct response to the growing sophistication of marketing and…

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Free download: Excerpt from “Likeable Business” by Dave Kerpen

According to Dave Kerpen, CEO and Co-Founder of Likeable Media and New York Times best-selling author, if you want to be successful, you have to learn to listen — even if you have a lot to say. As a guy who is full of ideas and insights himself, Dave understands why it’s hard for leaders…

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Free comic book excerpt: The 3 must-use word of mouth tools

This post is part of our special holiday giveaway series. When you buy the Word of Mouth Comic Book, we’ll send you a signed paperback edition of Word of Mouth Marketing: How Smart Companies Get People Talking for free. Learn more about it at the bottom of this post. Tools are what help your word…

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Free audiobook excerpt: How to find your word of mouth talkers

This post is part of our special holiday giveaway series. When you buy the audio edition of Word of Mouth Marketing: How Smart Companies Get People Talking, we’ll send you a signed paperback edition for free. Learn more about it at the bottom of this post. All word of mouth begins with a talker —…

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Free comic book excerpt: How to join word of mouth conversations

This post is part of our special holiday giveaway series. When you buy the Word of Mouth Comic Book, we’ll send you a signed paperback edition of Word of Mouth Marketing: How Smart Companies Get People Talking for free. Learn more about it at the bottom of this post. Participating in word of mouth conversations…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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