This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times best-selling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” 1. It happens to everyone, so plan for it Every company — in every industry — faces negative word of mouth. Even the most…
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How one word makes you WOM-worthy
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. I just signed up for a Simple bank account. It is a great concept in terms of serving mobile-empowered, tech savvy customers. Unfortunately, the initial experience has been anything but simple for me. Too many hoops to go through to receive…
Loyalty is not just about the data
This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT DEL” comes out in May 2013. See the original post this is adapted from and more like it on his blog. Are the right people in the room when you talk about…
Sometimes, the best content is given away
This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. Content is king. Or maybe it’s queen. It might even…
Articles
- The fallacy of community
- 50 small things to help improve your customer service
- The 8 essential word of mouth training books
- How to spread word of mouth with video content
- WOM Tip #160: Make your swag more useful
