This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.”
Here’s an amazing technique shared on NPR’s On The Media.
Crime reporter Laura Amico runs a website called Homicide Watch D.C. that reports on murders in Washington, DC. She often scoops the police reports of a murder by looking at what people are searching for on her own website.
People who know the victim know there has been a murder — and they want to learn more. So they type the details into Laura’s search box. Which gives her the scoop.
This works for you, too.
Study your search logs to discover products people need, common problems, customer wishes, and all sorts of things they want you to help them with. You may find your next hot product this way.
(Bonus: You can do all of this for free with Google’s free tools.)