Your swag is a great opportunity for starting word of mouth, so why not get it to do double duty and create even more buzz? For example, anyone can make a coaster with their logo on it, but to get people talking about it, it has to be more meaningful than a piece of cardboard.

To start conversations about their engagement rings, Bailey Banks & Biddle made cardboard coasters into ring sizers. The best part: these coasters are more than just conversation pieces, they answer an important question when it comes to actually buying an engagement ring. That gives reluctant guys one more reason to go ahead with a purchase (and now, they know where to do it, too).

Bailey Banks & Biddle made a coaster into a ring sizer to get more word of mouth out of their swag.

Bailey Banks & Biddle made a coaster into a ring sizer to get more word of mouth out of their swag.

Before you crank out another logoed koozie, key chain, or magnet, think about how you can make it stand out from other people’s swag and make it more useful and meaningful to your customer.


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  1. Laura Camacho

    I love this! My mini business card has a quote on one side, there are 10 different ones so people collect them. I’d love to hear more about creative swag ideas I could use for my communication training firm. Thanks, Laura

  2. Bridgette Cude

    Hi Laura —
    That’s a cool idea. Thanks for the feedback!


  1. Reads of the Week: April 26, 2013 | Reid All About It - April 26, 2013

    […] Make your trade show swag more useful and it will spark conversation. ( […]

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