Word of Mouth Tip #92: Happy customers are better at finding new customers than you are

So much time and resources within an organization are spent finding and nurturing leads. It’s a crucial part to growing any company: Finding more people to buy your stuff.

But too often the most trustworthy people with the best industry connections are overlooked when developing a lead generation and sales strategy: Your happy customers.

Instead of ignoring that last sale to make way for the next one, give your fans all the tools and incentives they need to bring in new leads and customers, including:

  • Coupons
  • Free samples to share
  • Rewards for referrals (doesn’t have to be money, think awards, special status, perks, and nice thank yous)

How a word of mouth marketing supergenius does it:

The Off Broadway hit musical Altar Boyz emailed audience members a thank you note after the show which included a coupon for them to share with a friend.

The emails also included links to photos from the show, downloads, newsletters, and all sorts of useful stuff. The gesture gave fans — still energized from the show experience — lots of reasons to quickly forward the note on to all their friends, telling them about the show and the special discount.

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