Customers can be shy when it comes to taking pictures or video of your stuff. They’re used to going to places like museums, movies, shows — and even grocery stores — where they’re scolded for taking photos.
If you don’t blatantly tell them you’d be flattered if they took photos or videos of your store, your work, or your performance, they might assume it’s not acceptable.
How a word of mouth marketing supergenius does it:
The popular children’s rock band, The Wiggles, announce at the start of every show that everyone in the audience is encouraged to take as many photos as they could — and to share them on the internet.
As soon as the policy is announced, cameras and camera-enabled mobile phones start going off everywhere in the venue.
Learn more about the The Wiggles and the marketing lessons they can teach us over at Max Kalehoff’s blog.