Don’t let customers walk out of your store without offering them the chance to opt-in to get future contact from you.
Offer sign-ups for your newsletter and let them know how to find you on Twitter, on Facebook, and anywhere else you communicate with fans.
This is how you turn one-off sales into long-term relationships. It’s how you turn customers into fans.
How a word of mouth supergenius does it:
At State Street Pizza Company, they make it this easy, this obvious, and this fun: