Word of Mouth Tip #82: Earn fans at the counter

Don’t let customers walk out of your store without offering them the chance to opt-in to get future contact from you.

Offer sign-ups for your newsletter and let them know how to find you on Twitter, on Facebook, and anywhere else you communicate with fans.

This is how you turn one-off sales into long-term relationships. It’s how you turn customers into fans.

How a word of mouth supergenius does it:

At State Street Pizza Company, they make it this easy, this obvious, and this fun:



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  1. Derek

    Wow – Talk about instant satisfaction! Great idea – one I’ll be suggesting to some local businesses. Thanks!

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