Word of Mouth Tip #81: Let them personalize it

Letting your fans put their own spin on your work helps them create a sense of ownership in what you’re doing. It makes it possible for them to build a stake in it — and when that happens, they’re much more likely to spread it amongst their friends.

How a word of mouth supergenius does it:

To build support for health care reform, Barack Obama’s website featured a sign supporters could download, print, and personalize.

The sign read, “I’m here for ________” — where fans of reform could write names of loved ones affected by health care costs. Fans were then encouraged to photograph themselves holding the signs and post them to Twitter and Facebook.

Politics aside, the effort was a simple way for people to show their support and put their faces behind the legislation — and to share it with all of their friends.

email

Tags: , , , , , ,

Comments

  1. Derek

    Great reminder – something so basic can have a huge effect on how people will respond. I’ll admit that while I may participate in events or campaigns that I truly believe in, if I can ‘make it my own’, I’m much more likely to spread the word to my friends.

    Thanks!

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again