Word of Mouth Tip #62: Get fans involved early

When building your next creation, look for opportunities to get fans involved early in the process.

It doesn’t have to interfere with your proven product development strategies — but done right, it’s a great way to not only involve your fans, but also open up your work to fresh ideas.

Not everyone will jump in and participate, but the biggest talkers and most loyal enthusiasts will.

How a word of mouth supergenius does it:

When Motley Crue drummer Tommy Lee approached veteran producer Scott Humphrey about creating a new album, Humphrey recommended getting the fans involved from the beginning.

Lee agreed to join in Humphrey’s new concept, Public Record, which invites fans to submit homemade musical parts to complete Tommy Lee’s songs.

The best fan submissions are being mixed into the final album tracks, and some lucky participants will be invited to share the stage with the band.

Learn more: CNN Money

email

Tags: , , , , , , ,

Comments

  1. PAM PERRY

    I thought this was good – why didn’t else comment. Where is the word of mouth on this! I’ll retweet for you.

  2. Cale Johnson

    Hey Pam, always appreciate a retweet, thanks! Glad you dig it.

    Cale Johnson
    GasPedal Editor

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again