Word of Mouth Tip #57: Help people look smarter to their friends

Talkers love the opportunity to show off their smarts, their insider-knowledge, or their special status.

Every time you help them show off their hard work and brains, you help them start conversations with friends, co-workers, and strangers.

How a word of mouth supergenius does it:

As one of the hottest new social networks, location-based foursquare is as much an all-out competition as it is a place to make friends. Community members participate by using their GPS-enabled devices to “check in” at locations around the world.

One of the big reasons behind the early success of foursquare is how they reward and promote their best users — which drives a lot of friendly competition and conversations around the social network.

These members are publicly awarded badges for various achievements, with the biggest users being recognized as “Mayors” of locations in which they have the most check-ins.


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  1. Jeff Goodman

    I think foursquare has a lot of potential… but, for now, they’re still missing the mark. For a “social media” tool, it just isn’t “social” enough.
    I use it, but it’s all about “me, me, me.” If they can find a way to make it more interactive, I think it will have a lot more promise.

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