Word of Mouth Tip #48: Be a hero: Make someone’s day

When you make someone’s day — when your customer support team goes the extra mile, when you bend a few rules on their behalf, or when you take advantage of a chance to do something genuinely nice — you stand to earn a grateful, lifelong loyal fan.

How a word of mouth supergenius does it:

Skittles recently asked their fans to help them make someone’s Valentine’s Day. From their Facebook page:

Skittles Fans. Valentine’s Day is quickly approaching and the Mob needs you. That’s right you – staring at the screen. We’re surprising a parking enforcement officer with (you guessed it) love. Her tickets are universally hated. But that doesn’t mean she has to be. Help us shower this civil servant with thousands of cards this February 14th. Together, we will mob her where she least expects it – the heart. This plan is random enough that it just might work.

More than 22,000 fans joined Skittles by submitting their own love notes to a meter attendant none of them had ever met. Skittles didn’t just quietly make one person’s day, they found a way to get the world involved, too.

Learn more: Facebook

email

Tags: , , , ,

Comments are closed.

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again