Word of Mouth Tip #47: Great gear makes it easy for fans to show you off

For a loyal fan, showing off their love for you can be very fashionable.

You don’t need to be an expert designer to help them do it — in just a few minutes you can be selling branded gear through a simple store on CafePress or Zazzle.

Hats, T-shirts, hoodies — it all helps proud fans show you off and start conversations, often without even saying a word.

How a word of mouth supergenius does it:

White Castle features a “House of Crave” store on their website, complete with shirts, hats, shorts — even shower curtains and glow in the dark underwear.

If you’re looking for something more, fans can design their own gear with “Ultimate Craver Customization.” And if you still can’t find what you’re looking for, White Castle has a hotline where they’ll help you get it.

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