Word of Mouth Tip #41: Help artists make something amazing with your stuff

redbulldogYou might not make anything that would normally belong in an art museum, but maybe your fans do.

Support the artistic side of your customers by promoting their creativity. A couple quick ideas:

  • Invite them to turn your leftovers or waste into art installations
  • Put their photography on your website or in your store
  • Ask them to model for your next brochure or catalog
  • Encourage them to make remixes of your work
  • Invite them to use your store during off-hours to teach creative classes, or host a gallery opening

How a word of mouth supergenius does it:

Red Bull hosts regular “Art of the Can” exhibits throughout the world, encouraging artists to convert old cans into amazing works of art. Creations include brilliant sculptures, textured paintings, and clothing.

Here’s how Red Bull describes it:

The Red Bull Art of Can is a nationwide hunt for creativity and is open to everyone from fulltime artists to simply those with a creative flare. Build, sculpt, weld, glue, hammer, bend, fold, print, tape and paint, whatever!

Be bold! Send a message! Make a statement. Your primary material must be a Red Bull can but you will need to add plenty of imagination and creativity. Make a sculpture, a picture, a 3-D model, a mobile, a video or piece of modern art but make it beautiful, colorful, clever, amusing or outrageous.

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