Word of Mouth Tip #31: Bloggers need to write something every day — suggest something

Bloggers, journalists, podcasters — all content producers — are always looking for the next great story. While there are plenty of horror stories of PR flacks blasting form letters to bloggers, you don’t have to suffer the same fate.

In general, a polite email is a good start. Keep it friendly, honest, and be sure to demonstrate you have a clear understanding of the type of content they publish. Some bloggers even make it extra easy by posting directions on how they prefer to be pitched.

Not every blogger will see the potential in your story, but if you do it right, you’ll at the very least begin to develop some relationships with these influencers.

How a word of mouth supergenius does it:

When budget cuts hit the Colorado Tourism Office this year, they went hunting for a more creative way to share the experiences the state had to offer.

Their solution: Invite a few social media-savvy “snow virgins” to sample winter activities like skiing, dogsledding, and snowmobiling for three months — with the influencers sharing these experiences through blogs, Facebook, YouTube, and Twitter.

While most of us are familiar with The Best Job in the World, Colorado’s project is an example of how it can be done with more bloggers on a smaller budget. And even if you don’t have six figures to spend on a project, you can still help bloggers better experience your stuff with behind-the-scenes tours, free samples, and beta-versions to test out.

Follow the snow virgins’ adventures: Click here

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