Word of Mouth Tip #29: Help people help a friend

People love to help and support those they care about — it’s one of the driving fundamentals behind word of mouth.

When you make an honest effort to help people help others, you earn a little spot in that relationship. You become an important link that everyone benefits from.

How a word of mouth supergenius does it:

Intuit’s Love a Local Business competition lets fans, customers, vendors, employees, and the community nominate great businesses that deserve some love.

Fans nominate businesses by writing short notes on why they love them and what they mean to the local community. Customers can also use this database of nominees to find new businesses to try.

Monthly grand prize winners receive $25,000 worth of local radio advertising, $9,500 in cash, and a bunch of free products and services from Intuit.

The way the project is set up, it’s so much more than, “Enter our contest!” — it’s, “Help a deserving business get some well-deserved love and attention.”

Learn more: http://lovealocalbusiness.intuit.com/

Disclosure: Intuit is a Social Media Business Council member (and an awesome one at that!), but even if they weren’t, we’d write about them anyway.

email

Tags: , , , , ,

Comments are closed.

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again