Word of Mouth Tip #28: Give people a reason to visit your website

The folks at Google tell us there are (by far) more unique URLs in the world than there are people.

Most of them are of the .com variety — commercial sites that, in most cases, hope to sell something. With so much competition for web visitors, great word of mouth marketers are always looking for opportunities to earn referrals to their site.

How a word of mouth supergenius does it:

Take a quick look at this simple catalog page for Fujifilm’s binoculars.

Nothing too special. So why did it end up landing on popular sites like Reddit and launch a hunt to solve a mystery?

As it turns out, it’s the page’s source code that caused all the fuss.

Hidden beneath an otherwise bland catalog page is a series of wildly bizarre chunks of HTML code. (View the source code by right-clicking on the page and then selecting “View Page Source.” Scroll down to see the crazy code.)

And as it turns out, it’s not just a bit of random madness from a crazy programmer. It’s actually a representation of a mountain range near their headquarters. Read all about it here.

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