Word of Mouth Tip #27: Send great thank you notes

Mom was right: Sending great thank you notes is important.

And while friendly emails are nice, they typically don’t generate the same type of communal sharing as some other forms of correspondence.

That’s why we’re generally fans of old-fashioned, hand-written notes that are easy to pass around, pin on the wall, and share with everyone.

How a word of mouth supergenius does it:

Here at GasPedal, we work with some amazing companies — the kind who took mom’s advice to heart and diligently send notes of appreciation.

We especially dig this one (pictured) from our friends at FormSpring. We received it just a few days after checking out their trial services. It’s the perfect example of a simple, personalized way to welcome a new customer.

email

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  1. 3-Minute WOM Lesson: What to remember when you're tired, frustrated, and burnt-out - March 30, 2010

    […] respect and recommendation. Even in the smallest ways, we’re amazed by the little extras, the friendly gestures, and the things that make us smile. These moments are too rare, and they can make all the […]

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