Companies who consistently go out of their way on behalf of their customers are the ones everyone loves to talk about.
More than stunts, fancy website widgets, the latest social media tools, or sophisticated marketing techniques — a dedication to delivering amazing experiences for your customers is still the best way to earn real word of mouth. Great service will never go out of style.
How a word of mouth marketing supergenius does it:
Ramon De Leon — a true word of mouth supergenius — loves going above and beyond for his customers. Ramon manages seven Chicago-area Domino’s locations, and is always looking for an opportunity to deliver a “WOW” experience.
One of the most famous examples of Ramon going the extra mile is when an upset customer posted a tweet about how her pizza arrived an hour late and — when it finally showed up — was the wrong pizza.
Ramon responded, promising to make it up to her and sent her this video (which has since been embedded 87,000 times):
Learn more: Social Media Examiner