Word of Mouth Tip #15: Talk to the people who talk to your customers

Your best talkers aren’t always your customers — rather, it’s often the people who talk to those customers.

When looking for your next group of talkers, think teachers, doctors, industry analysts, journalists, neighbors, barbers — anyone who has regular contact with your customers.

How a word of mouth supergenius does it:

Each month during the summer, Chicago’s Hard Rock Cafe hosts a “Taxicab Tuesday.” The event is pretty simple: They set up a small stand in their parking lot and hand out fresh coffee to passing taxi drivers.

But the cab drivers get pretty excited about it, making sure to pass by the Hard Rock on those mornings, with a few even cutting across traffic to make the stop.

It all adds up to a cheap and simple way for the Hard Rock to start conversations with the people who offer restaurant suggestions to tourists all day.

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