Word of Mouth Tip #144: Price can be a great reason to talk

A great word of mouth topic can come in any form. It just needs to be simple, portable, and repeatable.

It doesn’t have to be:

  • About your product
  • Carefully crafted
  • A marketing message

In fact, it’s usually best if it’s none of the above.

Nike, for example, has started a whole bunch of conversations over the years. From high-profile endorsements to flashy technology, they have a lot of resources at their disposal.

But what’s starting all the buzz about their new Lebron X sneakers? The price tag.

At a rumored $300, they would break a price barrier that hasn’t been done before. The shoes are also loaded with some fancy technology — but that’s not what everyone is talking about.

The lesson: Experiment. Try expensive. Try cheap. Try purple, hilarious, unexpected, and special.

Try a bunch of stuff until you find something that works — and then do more of that.

More on the sneaker buzz:

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