Word of Mouth Tip #131: Promote your fans, not yourself

[Inspired by our sister brand‘s upcoming BlogWell conference on July 18 in Chicago, we’re hosting big brand word of mouth week here at WordofMouth.org. All week we’re featuring how big brands are creating big conversations.]

When you use your resources to promote your fans instead of yourself, you create a much more interesting conversation.

The bigger the brand, the bigger the spotlight they have to feature the work and passions of their customers.

Think about it this way: Harley has one of the sexiest brands out there. They can get away with a lot more self-promotion than most of us because the stuff they make and promote is inherently cool.

But they’re actually one of the best at featuring their fans — and they get a huge word of mouth boost from it. Even for a brand this fascinating, it’s still more fun to talk about all the cool stuff their customers are doing.

Check out their “Your Rides” community on their website for an example of how they do it. It’s where fans upload pictures of their custom and modified bikes, and other fans comment and rate them.

How could you show off your fans and customers?

email

Tags: , , , , ,

Comments are closed.

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again