Word of Mouth Tip #116: Put customer love where everyone can see it

Amazing praise from happy customers doesn’t do anything for you unless people can see it.

Post reviews where everyone can find them. Link to great blog posts about you online. When customers send you raving feedback, politely ask if you can use it in your marketing materials.

This is the way to do it: The folks over at Simplicity Sofas have an incredible page of dozens of comments from happy customers. It’s an overload of love, and it’s exactly the type of page you need to be able to point customers to.

Check it out: Click here.

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