Word of Mouth Tip #109: Putting a spin on it helps the regular become remarkable

Sometimes all it takes for the same old content to get a renewed sense of remarkability is to add a simple spin on it.

You don’t know what’s going to work — so you have to keep trying until you find an angle.

Zillow sends out a simple email newsletter showcasing properties around the world. It’s cool, but it’s not something that’s naturally worth forwarding for most readers.

So they add some personality to it — and it instantly gives the newsletter a whole new reason to share it. Check out this recent example inspired by pop culture hit, 50 Shades of Grey:


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  1. Jay Thompson

    Jay T. from Zillow here. Thanks for the mention! We have a lot of fun with things like this. Generates a lot of interest / engagement too.

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