An ethical and honest disclosure doesn’t have to be complicated, and it doesn’t have to be loaded with legal jargon.
Just say who you are, who you work for, if you’re being paid — anything the reader / site owner / customer needs to know.
And the best part? Great disclosure makes your marketing, your outreach, and your content more effective, not less. We love companies who are honest and straightforward with us.
Over at fashion blog Put This On, they show us just how easy it can be. They include this note at the bottom of posts that include referral links:
(A quick note: when we link to these sites, we usually use referral links when we remember because hey, why not, but frankly the benefit for us is pretty marginal and doesn’t affect our editorial decisions.)
See? Simple, clear, and honest.
