Great talkers aren’t necessarily big spenders or loyal customers. Take 15 minutes today to try this: Look for a group of talkers who have never spent a dime with you.
They’re journalists, analysts, doctors, teachers, mechanics, bartenders, barbers, plumbers, waiters — they’re people who talk to your customers every day.
How a word of mouth supergenius does it:
Few people talk to more travelers and tourists than cab drivers. They’re among the first people asked for hotel, restaurant, and shopping recommendations.
Chicago’s Hotel Palomar found a simple way to show these influential talkers some love: Every so often, hotel employees set up a stand in front of the hotel to hand out free coffee and donuts to passing taxi drivers.