Word of Mouth Tip #103: Do something surprisingly delightful

Want to see something fun?

Head over to Google Maps and search walking directions from “The Shire” to “Mordor.”

Google’s algorithm tries to figure out what you might have meant to search for, and it also offers this little bit of humor: “Use caution — One does not simply walk into Mordor.”

The best part? It only works if you search walking directions. Driving, public transit, or biking routes don’t return that result.

Google is fantastic at sharing little bits of personality like this in unexpected places. In doing so, they create a ton of conversations and make their giant tech brand feel more human than a lot of companies much smaller than them.

How could you make people smile with something simple and unexpected?

(Thanks to Todd Defren for highlighting this one.)


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  1. Kyra

    We make teachers smile by letting students nominate a “Favorite Teacher” that they have had. Each teacher that is recognized on the website receives a certificate congratulating them on being a favorite teacher and recognizing their hard work. It’s very unexpected to the teachers and they enjoy seeing the video from the student!

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