According to Forrester’s Social Technographics Profile 2008 study, social media experienced a significant jump in participation from Q2 2007 to Q2 2008. The current numbers show that nearly 70% of online users are considered “spectators” of social media, 37% are considered “critics” and 21% are now considered creators.
In fact, the only category to see a decline was “inactives,” which dropped from 44% to 25% in the one-year period.
Other findings:
- 21% increase in social media spectators
- 12% increase in critics
- 10% increase in joiners
