Word of mouth research: Bargain hunting is increasingly a social event

Nearly 30% of online consumers cite some form of link forwarding, peer comments or social sites as the best way to find out about deals or discounts online—a source which two years ago wasn’t even considered by merchants as a viable traffic stream. That’s according to a Guidance survey of 1,000 online consumers highlighted in MarketWatch.

Other findings:

  • Friends forwarding a link of a product is the second most popular way to find out about a bargain
  • 39% of 18-24 year olds were most likely to find information about bargains from peers
  • The 65+ age group was the second most likely subset to cite “friends forwarding a link” as the primary source for discovering bargains
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