Word of mouth research: 72% of gamers rely on word of mouth for info about video games

According to a new survey from the NPD Group, the majority of gamers rely on word of mouth for game information. 41% of respondents cited direct word of mouth, with another 31% citing hands-on play at the home of a friend or relative — putting referrals and recommendations from friends and strangers well ahead of traditional media or advertising.

Through polling more than 20,000 participants, the NPD Group’s study found that at 72%, word of mouth influenced 67% more gamers than magazine and online advertising, with only 5% of gamers using them for information.

Read more about the study.

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  1. PromoDigital

    Word of mouth research: 72% of gamers rely on word of mouth for info about video games http://digg.com/u1CfIi

    This comment was originally posted on Twitter

  2. womarketing

    Word of mouth research: 72% of gamers rely on word of mouth for info about video games http://digg.com/u1CfIi

    This comment was originally posted on Twitter

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