Word of Mouth Geniuses of the Week

  1. Jim Edwards, Brandweek
    "Sour Tweets Get Sweet Results"
    Jim highlights a small but growing trend of companies using Twitter as a platform for customer service. He notes that all the companies he interviewed started ‘tweeting’ to observe customer feedback, a great way to use social media to gauge word of mouth. (link)
  2. Graeme Newell, Rbr.com
    "Social Media Marketing Tactics for Broadcasters"
    Graeme compares and contrasts the web site from the hit TV show ‘Mad Men’ with its various fan sites to suggest how companies can engage their fans. (link)
  3. Josh Bernoff, Groundswell
    "2008 Forrester Groundswell Awards Winnders"

    And finally, Groundswell Awards to the companies that best embody the principles of community engagement, great examples for all of us on how to do it right. Congratulations to the winners! (link)
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