Word of Mouth Geniuses of the Week

  1. Leigh Duncan-Durst, MarketingProfs Daily Fix
    "The Accidental Evangelist"
    The power of the talker or influencer can be enormous – even if the talker or influencer isn’t aware of it. A remarkable look at how one person’s Tweet designed to just reach friends got national recognition. (link)
  2. Colleen Francis, Engage Selling
    "The Amazing Power of Testimonials”
    A good follow-up to the above post, Colleen takes a serious look at asking people for feedback, and making sure you’re using it to get results. (link)
  3. Irfan Kamal, 360 Digital influence
    "At the Movies: More Conversation + Diversity = Higher Revenues?"
    Word of mouth has undoubtedly played a part in the success of this summer’s blockbuster movies, like The Dark Knight and Tropic Thunder. Irfan dissects some research to show WOM should be useful to more than just movies. (link)
  4. Jay Conrad Levinson, Mitch Meyerson and Mary Eule Scarborough, Entrepreneur.com
    "Guerillas Use Word of Mouth Marketing "
    Some quick tips you can implement right away to help get people talking, especially with the passage on email signatures. (link)
  5. Zane Safrit, Small Business Trends
    “Why Word of Mouth Should be Core to your Business”
    There are likely other reasons, but you’re in business to make money. Zane describes why word of mouth marketing is going to help you reach that goal. (link)



  1. Torley

    Came here from Andy’s blog — I think this is a fantastic weekly series, and so pleasantly blunt too. I’m going to check out these geniuses now, thanx to you!

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