Word of Mouth Geniuses of the Week

  1. David Armano, Experience Matters
    "Coming Full Circle: Humanity is the New Technology"
    David talks about how the future seems to be bringing us back to the basics, where we are getting back to real and personal interaction, as enabled by technological advances. (link)
  2. Walter Carl, Word-of-Mouth Communication Study
    "Mapping the Social Networks of a Small Town"
    Walter discusses a New York Times article about Unilever’s attempt to map the actual conversations in a small Alaskan town, identifying its most well-connected (by word of mouth) resident in the process. (link)
  3. Seth Godin, Seth’s Blog
    "This is Not the Time to Ask for Money"
    Seth gives us an interesting perspective in handling the attention that people give us. Beyond generating immediate profits, we can use word of mouth to get suggestions, to encourage involvement, and to create better relationships. (link)
email

Tags:

Comments are closed.

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again