Word of Mouth Geniuses of the Week

  1. Drew McLellan, Drew’s Marketing Minute

    "The Headless Horseman Comes a Callin’ to Get You Texting!"
    Drew covers an amazing word of mouth campaign that Meijer recently did in Chicago. It was timely, it got people talking, and it also got them involved through texting.
    (link)

  2. Andrea Learned, MarketingProfs Daily Fix

    "The New Conspicuous Consumer"

    Andrea tells us about how consumers are exerting more control in what they purchase, and how they’re beginning to more heavily rely on their community to make the right decisions.
    (link)

  3. Ben McConnell, Church of the Customer

    "WOM About the Race"

    Ben links us to MotiveQuest’s latest project, the Online Promoter Score, which samples online word of mouth. MotiveQuest is using the presidential race to demonstrate the tool.
    (link)

email

Tags:

Comments are closed.

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again