- Drew McLellan, Drew’s Marketing Minute
"The Headless Horseman Comes a Callin’ to Get You Texting!"
Drew covers an amazing word of mouth campaign that Meijer recently did in Chicago. It was timely, it got people talking, and it also got them involved through texting.
(link) - Andrea Learned, MarketingProfs Daily Fix
"The New Conspicuous Consumer"
Andrea tells us about how consumers are exerting more control in what they purchase, and how they’re beginning to more heavily rely on their community to make the right decisions.
(link) - Ben McConnell, Church of the Customer
"WOM About the Race"
Ben links us to MotiveQuest’s latest project, the Online Promoter Score, which samples online word of mouth. MotiveQuest is using the presidential race to demonstrate the tool.
(link)
By WordofMouth.org Editor on October 29, 2008
