Word of Mouth Geniuses of the Week

Spike Jones, Brains on Fire: “Social Community Shortcuts”
Spike shares some good advice to remember before starting in WOM marketing: “There are no shortcuts.” (link)

John Moore, Brand Autopsy: “The Other Starbucks Social Networking Site”
John once again rescues a blog from obscurity, reminding us about Starbucks’ other foray into WOM. (link)

Patrick Byers, The Responsible Marketing Blog: “Using Social Media to Create Social Good”      
Some of the best WOM comes from non-profits using social media tools to create social good. (link)   (Thanks to Chris Brogan)

Rachna Jain, Sales Dog on Sales Strategy: "Asking for Testimonials – Made Easy!"      
Dr. Jain nails it: “That’s why, when it comes to word-of-mouth marketing, it’s best to start the process yourself by asking for testimonials.” (link)

Rohit Bhargava, Influential Marketing: “The Three Philosophies of Word of Mouth Marketing”      
Rohit explains his “three philosophies” of WOM marketing, all of which can help “sell” it internally within your company. (link)            

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Comments

  1. Daniel

    I agree Rohit’s second point. I think WOM is an outcome, not a channel. You just need to create the type of environment that will be conducive to conversation. I don’t think WOM is a channel — at least not in the traditional sense.

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