Word of Mouth Geniuses of the Week

  1. Jennifer Leggio, ZDNet Feeds
    "Firefox 3 and Community – How Mozilla used social networking to set a world record

    It’s amazing enough to have eight million downloads of your product … but even more amazing to get that many within one day. Jennifer details how word of mouth was an integral part of the success. (link)
  2. Saul Colt, The Smartest Man in the World
    "WOM + Campaigns = fail and why measurement is killing true WOM marketing!"      

    Saul does an excellent job of explaining what we at GasPedal firmly believe: companies will succeed when they weave word of mouth into their marketing philosophy. (link)
  3. Marta Kagan, personal blog on Thought Leadership:
    "What the F**k is Social Media?"

    Social media more popular than porn? Marta’s eye-opening and provoking Slideshare presentation knocks you over the head with a 2×4 about the value of social media as WOM tools. (link)
  4. Valeria Maltoni, Conversation Agent
    "Improve your company’s reputation online"    

    You can’t build word of mouth if you’re not building your reputation. (The picture in this piece is nearly as valuable as the information inside.) (link)   
  5. Red Lime, Salon Watercooler
    "Word-of-mouth, part 1"

    Small businesses in particular can benefit from WOM as a strategy and "way of life." Here’s a peek at how a hair salon is using WOM. (link)



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  1. Marta Kagan

    Thanks for the nod – and for [as usual] turning me on to a boatload of other Supergeniuses ;). Much obliged!

  2. Saul Colt

    Thanks for including me in this post..I celebrated by eating a banana!

    Saul Colt

  3. Kurt Vanderah

    Saul and Marta, thank you! Messages like yours deserve to be shared, and that’s what we’re aiming to do. Well, that, and increasing sales of bananas (hope it was a good one, Saul 🙂

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