Word of Mouth Geniuses of the Week

  1. Mitch Joel, Six Pixels of Separation
    "The Secrets of Self-Promotion — Courtesy of Wired Magazine"

    Mitch looks at a Wired Magazine piece as a precursor to the inevitable: why word of mouth will become all the rage (that is, if it’s not already there, judging by the success of the subject in the piece). (link)
  2. Mike Walsh, Leverage Software
    "Top 10 Ways that Social Networking Will Stretch Your Marketing Investment During a Recession"      

    A handy list of why word of mouth will play a role in any successful company’s marketing plan, especially when the economy takes a breather. (link)
  3. Jason Falls, Social Media Explorer 
    "Social Media is the Responsibility of Public Relations"

    Now that social media is more a question of "when?" and not "if?" for many companies, Jason points out where the efforts should be housed. (link)
  4. Sam Decker, Bazaarblog
    "More Than Words"    

    What better way to show how effective word of mouth can be than by making the message fun? The guys at BazaarVoice hit a home run with their "More Than Words" video, which has to be seen to be believed. You’ll find it as the first link under Day 2 of a recap from this summer’s excellent event. (link)   
  5. Dan Schawbel, Personal Branding Blog
    "Applying Personal Social Media Techniques to Corporate EMC"
    Dan gives a marvelous breakdown of a corporate social media initiative — not only a valuable case study for your company, but perhaps for you personally, too. (link)

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  1. Mike Walsh

    Hi Andy – thanks for the kudos – I appreciate it! Thanks for highlighting the others also – they fall between hilarious and really valuable – keep up the great work. I hope to see you at a workshop, soon.

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