Word of Mouth Geniuses of the Week

  1. Jackie Huba, Church of the Customer         
    "Online vs. Offline Word of Mouth"
        
          
    An excellent analysis of a vital factor — a person’s credibility — when determining the ultimate power of word of mouth. (link)
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  3. Justin Foster, Brand Militia 
    "A State of Urgency"      
          
    In a right-now kind of world, Justin shares some good tips to empower and rally the troops using word of mouth. (link)
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  5. Sean Moffitt, Buzz Canuck 
    "Word of Mouth – Monopoly Edition"
          
    Sean’s always got good insight and perspective; but everybody loves a game, and Sean’s WOMmed this one up to perfection. (We want to be the top hat.) (link)
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  7. Winnie Hsia, Whole Story      
    "We’re all a-Twitter"      
    Whole Foods Market puts a spin on using Twitter by giving away gift cards to people who respond to a secret passphrase each week. (link)
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  9. Liz Shannon Miller, NewTeeVee      
    "Last Lecture Lecturer Randy Pausch Dies at 47"
          
    When Professor Randy Pausch’s uplifting "last lecture" was uploaded to YouTube and blogged, it became a viral sensation. A wonderful example of WOM making the world a better place, ever so slightly. (link)
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