Word of mouth from a group art project

To gear up for the Vancouver 2010 Winter Games, Molson Canada is creating an outdoor “mega-mural” using thousands of pictures submitted by their fans. Once the mural is complete, Molson promises to create a special message for Team Canada as they prep for the Games.

While Molson is using a fairly sophisticated system to allow fans to send in their pictures, the concept itself is brilliantly simple — they just asked people to join them in creating a fun art project. A basic version of this could be a collage created from customer photos or an abstract painting composed of a bunch of small, individually colored squares from your fans.

The Lesson: If you start a group project and invite your fans to join in, they’ll tell their friends about it.

Disclosure: Molson is a Blog Council member (and an awesome one at that!), but even if they weren’t, we’d write about them anyway.


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  1. Adam Moffat

    Thanks for the shout out guys! people have really embraced this project and the allure of being a small part of the Olympic experience has proven to be a great draw!


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