We’ve said it before, but it’s worth repeating: “Boring” stuff can earn amazing word of mouth. (In fact, the more boring they are, the more potential you have to make them interesting — because there’s only direction to go from “boring.”)

For example, what could get more generic than bottled water? Sure, sometimes it’s from an exotic water source or in a fancy bottle — but everyone else is already doing that. There’s not much conversation left to have about that stuff.

That’s why Vittel, a bottled water brand in France, created a water bottle cap that’s a timer. Every hour a tiny red flag pops up from the top reminding you to drink water and stay healthy. When you twist back on the cap, it starts the timer over.

You know the rules: If your stuff needs a word of mouth boost (and when doesn’t it?), make it purple, make it fuzzy, make it bigger! Or give it a tiny red flag at the top.


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