When The Oatmeal creator shared one of his new comics on Facebook, he got so much positive feedback about a character, he decided to share different drawings of her with his fans.

The best part: He included a transparent PNG file and encouraged them to use the image however they like.

The Oatmeal

Fans who commented on this post talked about making their own t-shirts from the image, using it as an avatar, and incorporating it in their email signatures. One woman even hand-stitched the character into an embroidery hoop.

This is textbook word of mouth marketing. Your fans rave about something, and you give them more of it. You encourage them to share it, and they make it their own.

Tags: , , ,

Comments are closed.

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More