When an Uber driver named Dahir brought a passenger from the airport to his car parked at a friend’s house, the passenger realized that his car’s battery had died. So Dahir drove the passenger to a store to get jumper cables and helped him jump start his car battery at no extra charge.

Every company has stories like these. The problem is, while some businesses give that employee props in a meeting or send a nice email to the team, most companies don’t consistently share those stories with everyone else.

For drivers who go above and beyond like Dahir, Uber created “The Sixth Star Award.” Each week, they reward drivers whose passengers leave positive feedback about customer service moments like Dahir’s by sending them a gift and profiling them on their site.


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