Doing something bold is risky. It makes you vulnerable, and it can get personal — but it also gets noticed. Average marketing is safe, easy, and often ignored.
Average is emailing your boss a resignation letter. Bold is writing it in icing on a cake you made for the whole office.
That’s what one man did when he quit his job at an airport to run his own bakery and become “Mr. Cake.”
So, my brother-in-law has resigned from his 9-to-5 job in spectacular fashion. Jerry Maguire meets Masterchef. pic.twitter.com/4JB1gPp1kj
— stu jackson (@flackhackjack) April 16, 2013
It was risky, but that bold move got his new business tons of media attention and fan mail from people inspired by his story. It even won Mr. Cake a Smarta Marketing Award for Best Use of Marketing.