One of the best things you can do for word of mouth is share plenty of content for your fans to pass along. If you’re thinking that’s easier said than done, you’re not alone. Even big, well established companies struggle to come up with content people want to share.

You know who has no problem making stuff people want to share? Kids. That’s why this campaign from Toyota is great for word of mouth marketing.

For Toyota’s Dream Car Art Contest, They asked kids to do what kids do already: use their imagination and draw their dream car. Then Toyota takes these submitted drawings and creates Vine videos to feature a “Dream Car of the Day” on their social channels.

That’s a pretty big reason for parents to show off their kids’ drawings in more places than the fridge.


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