For one local Applebee’s, talking to the same Facebook fan, Chip Zdarsky, every day probably got annoying. After all, they didn’t know it, but Chip was messing with them — answering mundane Facebook posts like “Full or half sized Grilled Chicken Caesar Salad?” mostly for his own entertainment.

But after months of Applebee’s politely responding to all of Chip’s posts, it became public that he was a professional comedian just having some fun with the brand.

WOM Tip #396 Applebee's and Chip

Photo from Buzzfeed.

It’s a weird situation for Applebee’s, but it’s also a word of mouth lesson. Not only did Chip become an advocate for the always-positive franchise, but everyone also got to see how patient and kind Applebee’s was even to someone who’s not a customer.

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