Most public transportation services have a chocolate problem — everyone’s already heard of them and there’s not much else to talk about.

For example, buying a subway ticket is a mundane, daily occurrence for some commuters in Moscow. But to celebrate their country hosting the 2014 Winter Olympics, Moscow’s subway systems installed a machine that accepted 30 squats instead of money for a ticket.

When else would anyone talk about buying a subway ticket, much less attract a crowd while they’re doing it?

Sometimes it’s your customers — not flashy features or advertising campaigns — that make your everyday stuff more remarkable.

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Comments

  1. Johnnie Blackburn

    I just did 30 squats because this was so awesome.

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