Most public transportation services have a chocolate problem — everyone’s already heard of them and there’s not much else to talk about.
For example, buying a subway ticket is a mundane, daily occurrence for some commuters in Moscow. But to celebrate their country hosting the 2014 Winter Olympics, Moscow’s subway systems installed a machine that accepted 30 squats instead of money for a ticket.
When else would anyone talk about buying a subway ticket, much less attract a crowd while they’re doing it?
Sometimes it’s your customers — not flashy features or advertising campaigns — that make your everyday stuff more remarkable.