In Canada, one neighborhood woke up to find their cars barricaded by feet of snow. But luckily, Subaru had secretly stuck branded snow shovels in the piles of snow next to 500 cars the night before.
Now, a whole neighborhood has a warm and fuzzy story about Subaru to tell — and a whole neighborhood has nice Subaru snow shovels in the garage.
It takes people a long time to decide to buy a new car. By giving them a gift they’ll use over and over, Subaru’s making sure their good deed stays on people’s minds for years to come.